We started Folk Hero for parents like you. Folk who call their coffee addiction ‘enthusiasm’, who smile sweetly while cleaning spaghetti from the kitchen wall, whose kiss alone saves a grazed knee, and whose patience is enduring, even when Lego is stepped on.
You’re the hero that juggles all the joy with all the chores. You’ve mastered the delicate balance of being a ‘with-it’ parent that’s also their unfiltered, real self. The world needs more heroes like you. But as a parent, who is yours?
Enter Folk Hero.
We want to give you something intangible and eternally valuable: your time. So our philosophy is to be an online destination for kids fashion, reimagined. Where we offer stylish and trendy pieces you can’t find in the one place, anywhere else. Where your shopping experience is a walk in the park. Where support is at the click of a button. Where your evolving needs are listened to, and your expectations exceeded ... every time.
This is the new way to shop for children’s fashion. It’s where a small part of parenthood is made simpler, easier and faster.
Because kids are only kids for a second and you’ve got no
time to waste.